We are glad to announce that we will be presenting with KFC at the DX Summit in Chicago! We will be talking about our work together over the years on the TeamKFC platform: information architecture, usability and governance for a successful fast-food restaurant chain.
A well-structured information architecture (IA) should create a digital journey that encourages user engagement and increases conversion rates. The online experience is not just about what the user sees – it’s about how the user engages. Does your online or mobile experience provide your users a way to easily navigate and digest information on your site?