Base22 Blog

Welcome to the Base22 Blog. Here you’ll find articles, stories, short posts, how to guides, and a variety of other content. Our aim is simple, to inform and educate our site visitors. If you’re looking for content on a specific topic feel free to contact us and ask about it. We look forward to connecting with you.

November 25, 2019
Trail running and project management

These 4 Things Have Helped me Become a Better Project Manager and Better Trail Runner

Project Manager Norma Caballero shares a personal account about how trail running has allowed her to practice and improve skills used in her work with Base22.
October 21, 2019
Digital Experience Illustration

Designing Digital Experiences — 4 Essential Questions for Your Business

How can you make sure that all your digital initiatives are aligned so they meet and attend to users’ needs as well as to specific business goals? Here are 4 essential questions that can help your company.
October 16, 2019
Blogpost Moment of Truth UX

User Experience: the Moment of Truth for Digital Experiences

An online experience is not just about what The User gets to see – it’s about how The User engages and what drives them to do so.
August 29, 2019
Content Strategy for B2B

Why Having a Content Strategy Matters — Especially for B2B

Employing a "default" content or social media strategy can actually hurt your B2B brand. Here's why you should take time to plan out a full content strategy for your business-to-business company.
August 12, 2019

Digital Transformation: A Moon Landing for the Young and Committed?

According to Forbes, youth and commitment help a lot when dealing with digital transformation. How is your company handling the pressure?