Base22 Blog

Welcome to the Base22 Blog. Here you’ll find articles, stories, short posts, how to guides, and a variety of other content. Our aim is simple, to inform and educate our site visitors. If you’re looking for content on a specific topic feel free to contact us and ask about it. We look forward to connecting with you.

October 16, 2019
Blogpost Moment of Truth UX

User Experience: the Moment of Truth for Digital Experiences

An online experience is not just about what The User gets to see – it’s about how The User engages and what drives them to do so.
August 29, 2019
Content Strategy for B2B

Why Having a Content Strategy Matters — Especially for B2B

Employing a "default" content or social media strategy can actually hurt your B2B brand. Here's why you should take time to plan out a full content strategy for your business-to-business company.
August 12, 2019

Digital Transformation: A Moon Landing for the Young and Committed?

According to Forbes, youth and commitment help a lot when dealing with digital transformation. How is your company handling the pressure?
August 2, 2019
Illustration for the Perils of Starting from Scratch

The Perils of Starting from Scratch

“Having something of your own” in terms of digital assets is a seductive idea for many, but it can be highly demanding in time, money, and/or workforce resources. How convenient is it for your business' digital transformation?
July 29, 2019

Web it up: Basic Principles for Efficient Web Content

Whether you aim to position your products, communicate a message, or inform an audience, developing efficient and effective web content is a key strategy to accomplishing your goals.