If you are building a company intranet or an enterprise portal that serves employees, business partners, and customers, then your success means delivering a user experience that is comprehensive, contextual, integrated, and personalized.
Are your digital initiatives a healthy part of the bigger picture or are they delivering a fragmented experience? Here are some essential questions for companies searching for relevant and impactful digital experiences.
Should B2B companies do social media? If so, how? Our Isabel Villarreal reviewed in this article the key points around building a content strategy for companies with a complex offering or intricate business models.