Base22 Blog

Welcome to the Base22 Blog. Here you’ll find articles, stories, short posts, how to guides, and a variety of other content. Our aim is simple, to inform and educate our site visitors. If you’re looking for content on a specific topic feel free to contact us and ask about it. We look forward to connecting with you.

November 25, 2019
Trail running and project management

These 4 Things Have Helped me Become a Better Project Manager and Better Trail Runner

What makes Base22 a great team is not only what we learn for work, but what we absorb from other disciplines as avid learners. Our Norma Caballero wrote this year about how trail running has helped her to become a better project manager. Read it here.
October 21, 2019
Digital Experience Illustration

Designing Digital Experiences — 4 Essential Questions for Your Business

Are your digital initiatives a healthy part of the bigger picture or are they delivering a fragmented experience? Here are some essential questions for companies searching for relevant and impactful digital experiences.
October 16, 2019
Blogpost Moment of Truth UX

User Experience: the Moment of Truth for Digital Experiences

2019 was a great year for our company blog! Here’s a selection of our best articles of the past year, our #Bestof2019. Let’s start with this: What’s the moment of truth when designing a digital experience? Simple, it is putting everything to a test with users. Here’s our Ben Bishop’s thoughts on this.
August 29, 2019
Content Strategy for B2B

Why Having a Content Strategy Matters — Especially for B2B

Should B2B companies do social media? If so, how? Our Isabel Villarreal reviewed in this article the key points around building a content strategy for companies with a complex offering or intricate business models.
August 12, 2019

Digital Transformation: A Moon Landing for the Young and Committed?

80% of enterprises thriving through digital transformation are “younger” companies, according to an article by Forbes.