Analytics cookies
We’d like to use Google Analytics cookies to learn how this site is used and improve it. Nothing is set unless you accept, and there are no advertising cookies. Change your mind anytime under “Cookie settings” in the footer. Privacy policy
Articles and news from our practice: portals, platforms, accessibility and the work of changing how organizations operate.
Customers don’t separate partner and brand experiences. Five digital challenges in partner enablement, from standing out as a channel to consistent systems, and how to solve them.
Article · 9 min read · July 18, 2023
What the digital employee experience is, the main types of employee portals, and how to design one that drives engagement and productivity, from personalization to culture and change.
Article · 11 min read · June 9, 2023
Implementing a digital platform takes more than choosing it and moving content. Seven common risks, from stakeholder misalignment to skipping change management, and how to plan for them.
Article · 11 min read · May 17, 2023
When every channel looks and works differently, customers notice. Six ways a disjointed customer experience hurts trust, engagement, brand, loyalty, reach and scalability.
Article · 10 min read · May 16, 2023
Digital self-service removes friction from recurring tasks. Four use cases, from account administration and payments to support and personalization, and their impact.
Article · 9 min read · May 4, 2023
DXP or CMS? A comparison of features and pricing models, plus guiding questions on channels, audiences and personalization to help you choose the right one for your business.
Article · 13 min read · April 18, 2023
Five reasons digital experiences matter to your business, from new customer functionality and automated workflows to consistent omnichannel messaging and long-term relationships.
Article · 7 min read · April 11, 2023
Six principles for HR portals on a DXP: start from employee needs, design user journeys, enable self-service, simplify onboarding, govern content and open two-way feedback.
Article · 7 min read · March 10, 2023
What sets global portals apart: many regions, brands and lines of business, audiences that differ from the org chart, governance by design, many integrations and multilingual workflows.
Article · 8 min read · February 14, 2023
Five ways to improve customer experience on your website: a UX health check, clear user journeys, 24/7 self-service, mobile-first design and a portal that builds loyalty.
Article · 6 min read · February 13, 2023
Seven insights for global employee portals, from information architecture and self-service to mobile design for front-line workers, content authors, integrations and building fast.
Article · 7 min read · February 3, 2023
Five mistakes to avoid in a higher education technology strategy, from planning for a single audience and one-off fixes to ignoring the full user journey and underestimating your needs.
Article · 4 min read · January 19, 2023
Book 30 minutes with the senior people who would do the work.
Or write to info@base22.com
