Analytics cookies
We’d like to use Google Analytics cookies to learn how this site is used and improve it. Nothing is set unless you accept, and there are no advertising cookies. Change your mind anytime under “Cookie settings” in the footer. Privacy policy
Articles and news from our practice: portals, platforms, accessibility and the work of changing how organizations operate.
Seven types of B2B portals, from corporate and commerce portals to supplier, franchisee, distributor, dealership and partner portals, and the features that make each one work.
Article · 9 min read · September 21, 2023
Five benefits of B2B platforms: integration with other businesses, automation for complex buying, support for buying teams, flexibility, and secure transactions and negotiations.
Article · 9 min read · September 14, 2023
How the B2B customer journey differs from B2C (a marathon, not a sprint) and how personalization and a digital experience platform help you serve sophisticated buyers.
Article · 9 min read · August 18, 2023
What the MACH approach (microservices, API-first, cloud-native, headless) means, the signs your business is ready for it, the role of a DXP, and where to start.
Article · 9 min read · August 15, 2023
Four digital options for B2B wholesale (eCommerce platforms, portals, multichannel platforms and mobile apps) with the strengths and trade-offs of each for demanding buyers.
Article · 12 min read · August 1, 2023
Customers don’t separate partner and brand experiences. Five digital challenges in partner enablement, from standing out as a channel to consistent systems, and how to solve them.
Article · 9 min read · July 18, 2023
Implementing a digital platform takes more than choosing it and moving content. Seven common risks, from stakeholder misalignment to skipping change management, and how to plan for them.
Article · 11 min read · May 17, 2023
Digital self-service removes friction from recurring tasks. Four use cases, from account administration and payments to support and personalization, and their impact.
Article · 9 min read · May 4, 2023
Five mistakes to avoid in a higher education technology strategy, from planning for a single audience and one-off fixes to ignoring the full user journey and underestimating your needs.
Article · 4 min read · January 19, 2023
Four digital challenges for insurers (cumbersome workflows, no claim self-service, outdated information and weak mobile experiences) and why integrating legacy systems beats replacing them.
Article · 5 min read · January 4, 2023
You don’t have to rip and replace legacy systems to modernize. What legacy systems store, the barriers to modernizing them, and how to embrace and extend back-end systems instead.
Article · 5 min read · December 16, 2022
Being Digital-First is about mature digital processes, not owning modern technology. What a Digital-First company is, its main traits and why your organization should aim to be one.
Article · 6 min read · October 24, 2022
Book 30 minutes with the senior people who would do the work.
Or write to info@base22.com
