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Articles and news from our practice: portals, platforms, accessibility and the work of changing how organizations operate.
Implementing a digital platform takes more than choosing it and moving content. Seven common risks, from stakeholder misalignment to skipping change management, and how to plan for them.
Article · 11 min read · May 17, 2023
When every channel looks and works differently, customers notice. Six ways a disjointed customer experience hurts trust, engagement, brand, loyalty, reach and scalability.
Article · 10 min read · May 16, 2023
DXP or CMS? A comparison of features and pricing models, plus guiding questions on channels, audiences and personalization to help you choose the right one for your business.
Article · 13 min read · April 18, 2023
Five reasons digital experiences matter to your business, from new customer functionality and automated workflows to consistent omnichannel messaging and long-term relationships.
Article · 7 min read · April 11, 2023
Five ways to improve customer experience on your website: a UX health check, clear user journeys, 24/7 self-service, mobile-first design and a portal that builds loyalty.
Article · 6 min read · February 13, 2023
Five differences between static websites and dynamic portals, from CMS versus DXP and one-size content versus audience-specific content to content-oriented versus action-oriented design.
Article · 6 min read · October 3, 2022
Smart content is relevant to the user, contextual, connected and action-oriented. What each attribute means, and why static, one-size-fits-all content no longer engages.
Article · 4 min read · September 21, 2022
A DXP used only as a technical solution tends to fall short. How to implement it as a business enabler instead: aligned with business goals, personalized, integrated and ready to scale.
Article · 6 min read · September 7, 2022
Students expect their university to keep up with their digital lives. Five must-have features, from mobile-first design and relevant content to useful notifications.
Article · 4 min read · June 14, 2022
The user is the final test of every digital project. Why an intranet or portal succeeds only when its experience is comprehensive, contextual, integrated and personalized.
Article · 2 min read · November 3, 2021
Five reasons hyper-personalization should drive internal communications: audience segmentation, clear priorities, targeted campaigns, engaged employees and deeper analytics.
Article · 7 min read · July 22, 2021
What fragmented digital experiences are, why they hurt organizations with many channels, and three habits to avoid so your platforms stay consistent over time.
Article · 7 min read · August 6, 2020
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