August 29, 2019
Content Strategy for B2B

Why Having a Content Strategy Matters — Especially for B2B

Should B2B companies do social media? If so, how? Our Isabel Villarreal reviewed in this article the key points around building a content strategy for companies with a complex offering or intricate business models.
July 29, 2019

Web it up: Basic Principles for Efficient Web Content

True web content means hypertextuality, indexability, and dynamism. Is your portal, website or digital platform effective and efficient at presenting its content? Learn from our UX Design expert, Priscila Mendoza, about the principles of true webContent.
January 8, 2019

Getting familiar with Liferay

In this second part on Liferay as a content management system, I will give a short overview of the sections that are important to us as content authors. I will review the different parts that make up the Liferay UI once you are logged in, with a focus on the main side menu on the left side of the screen as well as the simulation tool that allows us to review our content on multiple simulated devices.
January 3, 2019

Content Management Concepts

In this post I will go over the basic concepts of a content management system, the differences between content, documents, media, portlets, pages, layouts and templates. These are not specific to any one content management system, but lay a good foundation of knowledge for the following more Liferay specific articles.
July 25, 2018

Web Content Management

In this third part on the Liferay content management system, we will look at the main content creation and editing tools. The majority of content can be separated into Resources, News, Events or Blog post. In this case, we are considering specific content items as falling into these categories. Here, we will be talking about using the content management system to model these types of content.
June 18, 2018

A Blueprint for Finding the Value in Information

Over the last 15 years, we have devised a blueprint that streamlines the organization of huge amounts of information for large organizations. Our Sr. Information Architect Ben Shoemate explains this methodology and how it can benefit your digital transformation.
May 28, 2018

8 Tips and Tools for Developing a World Class Content Marketing Strategy

Content is the reason websites and portals exist. Content is king! Here are 8 tips and tools for developing a world class content marketing strategy.
March 20, 2018

10 Reasons Portals Fail

At Base22, we focus on making portals and digital platforms that are alive and successful long after their first birthday. That means thinking not just about what works – but also what doesn’t and why. Here are ten reasons portals fail, by Ben Shoemate.
January 3, 2018

A Digital Marketing Journey

Many organizations are applying all sorts of digital technologies to improve operational efficiencies, create a better customer, dealer, employee and member experience. How’s your digital transformation going?