CEMEX: one model for every country’s website, proven in Mexico, the UK, Germany and Poland

A CEMEX customer might be a contractor who needs a product’s Declaration of Performance, a builder working out how much concrete a job needs, or someone looking for the nearest plant. In each country they met a different website: every business unit had built its own, with its own IT provider, and there were no global standards for content, user experience or SEO.

In 2017 CEMEX decided to move its country sites from their old content management system to Liferay DXP, with a new global design language and a tight timeline of two to three months per country. It needed one model that every country and every provider could follow, and a partner to prove it on the most complex sites first.

Mexico first

We started with cemexmexico.com in 2017: design workshops with CEMEX Mexico to organize the site around its audiences and sections, from commercial customers and products to press and sustainability; the CEMEX.com design adapted for Mexico; a new Liferay theme with a catalog of reusable page templates; and the basics of SEO, from editable meta descriptions to a clean sitemap.

One theme and one set of templates for every country

We extended CEMEX’s design language and turned it into the first global Liferay theme, with page templates and components that any country and any provider could reuse, and kept improving it as each new country went live. The rules and framework that other providers followed came from the same work.

The UK, Germany and Poland, in the room

We ran information architecture workshops on site with the teams in the UK, Germany and Poland, three days of them in the UK. We moved each site’s content out of the old system into structured fields, and rebuilt the tools customers use: the ready-mix concrete calculator, in simple and advanced versions, a location finder with a page for each location, a product selector, quote requests, a recruitment form, and a Download Center that brings Germany’s documents into one place. In Poland the calculator and the finder work in Polish, with local locations.

Ready for CEMEX Go

When CEMEX launched CEMEX Go, its digital platform for customers, we designed and built its landing page and a Training Hub of modules, videos, PDFs and FAQs in English and Spanish, published on the Mexico, USA and CEMEX.com sites in late 2017. The UK pages were released in stages to meet the same launch.

Advising every other provider

We migrated the most important sections of the CEMEX USA site, and acted as advisor to CEMEX’s other IT providers around the world, from deploying code to answering questions about the platform, with training material and videos for an international audience. The advisory work ran through 2019.

By 2018 the global theme and the UK, German and Polish sites were in place, after Mexico in 2017, and CEMEX’s other IT providers then moved the remaining countries on the same model, with us as advisor. The result was one structure, one look and one set of customer tools across CEMEX’s country sites, which still run on Liferay DXP (checked September 2026).

Our part: the migration model and global theme, the Mexico, UK, Germany and Poland migrations, the key sections of CEMEX USA, the CEMEX Go landing page and Training Hub, and advice to the other providers.