Should B2B companies do social media? If so, how? Our Isabel Villarreal reviewed in this article the key points around building a content strategy for companies with a complex offering or intricate business models.
Proper visual design is one of the most important components of a website. Closely related to, and aligning with user experience, visual design is the key to developing aesthetically appealing websites. Why build an unattractive site that users shy away from when a good design can create a memorable and lasting impression for a site visitor.
Building a good website is hard. It takes planning, it takes skill and talent, and most of all, it takes content. Ideally, that content would tell a compelling and useful story of who you are, what you do, and how to work with you. In a perfect world, as soon as you published that content all of your potential customers would instantly read it and the phone would start ringing. Unfortunately, it doesn’t always work that way.