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Why Not Focusing On UX Is an Obstacle for Digital Transformation

Why Not Focusing On UX Is an Obstacle for Digital Transformation

User experience is everywhere: client interfaces, back-end systems used by your staff, and B2B e-Commerce systems. So, without good UX, there’s no Digital Transformation. Here are 5 reasons why you should prioritize UX in your journey.

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2000 1333 Base22 Staff
Digital Transformation in Retail. Barriers and Challenges You Need To Keep In Mind.
Digital challenges in retail

Digital Transformation in Retail. Barriers and Challenges You Need To Keep In Mind.

Retailers still face numerous challenges that prevent them from fully capitalizing on the benefits Digital Transformation can deliver to productivity, effective cost management and seamless customer experience. Take a look at some of their key barriers today.

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2500 1667 Isabel Villarreal
The Wrong Approach to Digital Transformation and How To Avoid It
Wrong Approach to Digital Transformation

The Wrong Approach to Digital Transformation and How To Avoid It

Technology, organization, and users. Digital Transformation is a very delicate balance of forces. So, what does taking the wrong approach to Digital Transformation means, and how can organizations avoid it? Take a look.

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1200 676 Base22 Staff
User Experience: the Moment of Truth for Digital Experiences
Blogpost Moment of Truth UX

User Experience: the Moment of Truth for Digital Experiences

If you are building a company intranet or an enterprise portal that serves employees, business partners, and customers, then your success means delivering a user experience that is comprehensive, contextual, integrated, and personalized.

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6251 4168 Base22 Staff
Managing your Employees’ Performance with Carbon LDP
Carbon LDP Performance Case Study

Managing your Employees’ Performance with Carbon LDP

A new case study on the application of Linked Data for employee performance management and the implementation of mentorship programs is now available.

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1200 800 Base22 Staff
A Quick Guide through Custom Web Components
Custom Web Components illustration

A Quick Guide through Custom Web Components

In a way, custom web components represent the spirit behind modern web development. Learn about this approach and what’s in it for you and your business.

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1024 683 Base22 Staff
These 4 Things Have Helped me Become a Better Project Manager and Better Trail Runner
Trail running and project management

These 4 Things Have Helped me Become a Better Project Manager and Better Trail Runner

What makes Base22 a great team is not only what we learn for work, but what we absorb from other disciplines as avid learners. Our Norma Caballero wrote this year about how trail running has helped her to become a better project manager. Read it here.

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1280 720 Norma Caballero
Designing Digital Experiences — 4 Essential Questions for Your Business
Digital Experience Illustration

Designing Digital Experiences — 4 Essential Questions for Your Business

Are your digital initiatives a healthy part of the bigger picture or are they delivering a fragmented experience? Here are some essential questions for companies searching for relevant and impactful digital experiences.

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1024 683 Base22 Staff
On the Impact of Citizen-Experiences with Alysson at Euro IA 2019

On the Impact of Citizen-Experiences with Alysson at Euro IA 2019

Alysson Franklin presented a conference on the impact of Information Architecture in our current project with the State Government of Ohio at Euro IA 2019, in Riga, Latvia.

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1200 900 Base22 Staff
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