Digital Solutions for Restaurant Franchises

For a food service company, being digital goes beyond marketing efforts. With a robust digital solution your business can provide operational support for unit employees and franchisees, and create modern and effective ways to cater actionable content to both new and existing customers.

With the rise of plant-based, health-first foods, strict government regulations, and pandemic-related challenges are putting pressure on the restaurant industry to adapt or perish. Digital Transformation in the service or hospitality industry is critical for long-term success.

Base22 offers cost-effective, integrated, and intuitive restaurant digital solutions that simplify day-to-day processes for restaurant operators and save both time and labor. A strong digital solution can help your business offer practical assistance to staff and franchise owners. This support enables them to deliver useful information to both new and current customers in modern and efficient ways.

Our digital solutions enable your business to:

Ensure consistency of brand messaging and customer experience across all franchisee digital channels
Provide franchisees with adequate training and support to effectively manage their digital channels
Maintain up-to-date and accurate information across all franchisee digital channels
Balance the need for local franchisee customization with the desire for a cohesive brand identity and customer experience
Mitigate the risk of negative customer experiences due to inconsistencies or inadequacies in franchisee digital channels
Implement effective communication channels between franchisor and franchisee to ensure alignment on customer experience goals and strategies

The Base22 Approach to Food Service Digital Consulting Services

Agile results

Supported by our strategy and accelerators, see Digital Transformation results in months, not in years.

Embrace and extend

Avoid “rip-and-replace” of your legacy systems. Manage technologies as a complete ecosystem.

Expand your reach

Bring technology, productivity, and adoption to every business audience, including employees and partners.

Build portals, mobile applications, custom applications, and innovative projects with speed, security, and agility leveraging Base22’s innovative approach for food service.

System Access and Roles Management

Manage access, roles, and permissions for franchisees, staff, and store management, including the appropriate corporate content and systems.

Drive Productivity

Eliminate confusion and enhance productivity with personalized, role-based content dependent on user attributes and store type. Empower your teams with access to the right technical documentation, procedures, and manuals when they need them most.

Deliver Personalized & Self-Service Experience

Support modern digital experiences for your staff and collaborators with personalization, self-service, robust training sections, tailored dashboards, and secure channels of communications. Tie together all necessary training, scheduling, and communications with self-service solutions that make being an employee or manager easier and more satisfactory.

Offer High-Quality Digital Customer Experience

Deliver a high-quality digital customer experience by personalizing content for each customer’s preferences, simplifying account management, displaying transaction history for easy tracking, facilitating self-service features for added convenience, and creating secure areas to manage and maintain customer relationships.

Restaurant Digital Consulting: Challenges and Solutions

The restaurant industry needs a strong foundation in digital technology to maximize efficiency and overall productivity across locations and departments.

Outdated Processes

Restaurants operating with outdated and analog processes lose their competitive edge. Replacing legacy technology with modern, integrated solutions eliminates the errors, delays, and lost data that can compromise agility. Base22 offers a combination of solutions to optimize processes and eliminate administrative waste in fast-paced restaurant environments.

Compliance

The pandemic thrust safety into the forefront for both staff and guests in restaurants. Consumers and regulatory agencies have higher standards for the safety of their experience in restaurant or food service facilities, not to mention the risks inherent to the industry for staff. Digital Transformation projects with Base22 can provide personalized, role-based content to ensure your team has access to the policies and procedures they need to keep operations running smoothly.

Operational Efficiency

To address the issue of poor efficiency and low productivity in the food service industry, Base22 offers personalized dashboards that provide valuable insights into employee engagement, customer engagement, inventory, sales trends, waste, labor, and equipment. Our dashboards also improve maximum efficiency and overall productivity with key insights into user behavior, key metrics, inventory, sales trends, waste, labor, and equipment to support decision-making.

Digital Engagement on the Go

Every day, restaurants and fast food franchises connect with customers of all ages that have the highest expectations in terms of digital customer experience. With the rise of mobile apps, “pick and go”, and food delivery services, quick-service restaurants and brands need to consider how to design and build channels that will help to engage and retain their audiences, and allow their business model to scale.

Digital Solutions for Restaurant Franchises

Featured Work Examples

Taco Bell

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We are a digital consulting firm that helps companies by delivering successful Digital Transformation projects with agility and a proven approach. We create modern experiences for a digital world.