These strategies come from work we have done at companies like KFC, UPS, PepsiCo and many others. They work for health care, energy, industrial manufacturing...anyone trying to use the web to communicate.
Many organizations are applying all sorts of digital technologies to improve operational efficiencies, create a better customer, dealer, employee and member experience. How’s your digital transformation going?
Building a good website is hard. It takes planning, it takes skill and talent, and most of all, it takes content. Ideally, that content would tell a compelling and useful story of who you are, what you do, and how to work with you. In a perfect world, as soon as you published that content all of your potential customers would instantly read it and the phone would start ringing. Unfortunately, it doesn’t always work that way.