October 16, 2019
Blogpost Moment of Truth UX

User Experience: the Moment of Truth for Digital Experiences

An online experience is not just about what The User gets to see – it’s about how The User engages and what drives them to do so.
August 29, 2019
Content Strategy for B2B

Why Having a Content Strategy Matters — Especially for B2B

Employing a "default" content or social media strategy can actually hurt your B2B brand. Here's why you should take time to plan out a full content strategy for your business-to-business company.
August 12, 2019

Digital Transformation: A Moon Landing for the Young and Committed?

According to Forbes, youth and commitment help a lot when dealing with digital transformation. How is your company handling the pressure?
August 2, 2019
Illustration for the Perils of Starting from Scratch

The Perils of Starting from Scratch

“Having something of your own” in terms of digital assets is a seductive idea for many, but it can be highly demanding in time, money, and/or workforce resources. How convenient is it for your business' digital transformation?
July 29, 2019

Web it up: Basic Principles for Efficient Web Content

Whether you aim to position your products, communicate a message, or inform an audience, developing efficient and effective web content is a key strategy to accomplishing your goals.
July 5, 2019

Becoming Truly Digital: What Does Digital Transformation Mean to your Business?

When we say digital transformation journey, we are talking about creating a mature digital environment for your business – one that is serving and attending to customers, users, and different types of stakeholders along the way. Let’s talk about what this journey means exactly and what you can achieve through it.
May 14, 2019
Marie Kondo your Portal

Marie Kondo your Portal

Does your Portal spark trust? Priscila Mendoza reviews 5 principles that best-seller and lifestyle guru Marie Kondo promotes in her particular methodology, and how they can be applied to Enterprise Portals and Web Content Management Systems.
April 30, 2019
Base22 Delivery Center

Want to Join our Ranks? We’re Hiring!

We keep growing! We have open positions for project manager, user experience designer, back-end developer, front-end developer and business analyst.
March 25, 2019
WPS Health Solutions - A digital experience journey

Case Study: WPS Health Solutions – A digital experience journey

With the successful implementation of the beneficiary portals in 2015, the WPS Military and Veterans Health (MVH) team commissioned Base22 to redesign and implement two new provider portals in 2016.