Base22 would like to thank the American Advertising Federation of Amarillo, TX, for allowing Andrew Doak and Mike Minardi to present on "The Importance of User Experience in All Marketing & Business". The presentation covered best User Experience practices in business, how the customer (you remember, the human) is your main focus when designing both strategy and solutions, and what happens when organizations forget people are at the heart of their survival (not the technology that drives it). A very special shout-out to Jody Reynolds for inviting Base22 to share lessons learned with the AAF.
