As a society, we are seeing a shift from technologies that produced fixed physical outputs to technologies whose main character is that they can be combined and configured endlessly for fresh purposes.
Modernization is “the act of embracing the characteristics of present and recent time; being contemporary”. Contemporary enterprises need to adapt to becoming a responsive enterprise that moves from being on the web to being part of it.
These strategies come from work we have done at companies like KFC, UPS, PepsiCo and many others. They work for health care, energy, industrial manufacturing...anyone trying to use the web to communicate.