Digital Retail Consulting

Create unique customer experiences that drive sales and customer loyalty with digital retail consulting.

The retail customer journey has been transformed by technology, and the retail industry needs to transform along with it. Retailers need to create unique customer experiences that drive loyalty and conversions while reducing operational costs.

Digital solutions from Base22 provide e-commerce functionality and enable your retail workforce to deliver a rich, consistent experience for your customers. Improve your store operations and customer satisfaction from one single, modern platform.

The Base22 Approach to Digital Retail Consulting

Agile results

Supported by our strategy and accelerators, see Digital Transformation results in months, not in years.

Embrace and extend

Avoid “rip-and-replace” of your legacy systems. Manage technologies as a complete ecosystem.

Expand your reach

Bring technology, productivity, and adoption to every business audience, including employees and partners.

Build portals, mobile applications, custom applications, and innovative projects with speed, security, and agility leveraging Base22’s innovative approach for retail.

Operational Portals

Improve store operations with a dedicated space that provides information to manage the complete store experience from promotions, layout/planograms, environment, and policy management.

Customer Satisfaction and Support

Deliver a comprehensive agent experience and 360-degree customer view integrating back-end systems through rich customer support portals.

Mobile-Friendly and Browser Agnostic

Expand your sales reach by connecting with your customers where they want to be using any mobile device or browser with our Mobile-First UI/UX design and accessibility approach.

Intuitive Interface

Leverage legacy systems with an intuitive interface and a Mobile-First approach that engages your audiences and turns them into vibrant ecosystems to make more informed decisions, communicate effectively, and actively engage in a satisfactory digital experience.

Retail Digital Consulting: Challenges and Solutions

Retailers are facing new challenges with the massive shift to ecommerce and consumer demand for technology and convenience.


Ecommerce is changing the landscape of retail. Consumers prefer the comfort, convenience, and ease of online shopping, and it’s not looking to slow anytime soon. Retailers must adopt strategies and technologies to claim this growing market. Base22 retail consulting offers a complete agent experience and 360-degree customer view integrating back-end systems through rich customer support portals.

Omnichannel Expectations

Consumers expect a consistent experience, whether they’re shopping in store or on an ecommerce site on their desktop, tablet, or smartphone. Seamless shopping experiences are key to success in a digital market, and retailers need a unified view. Base22’s solutions are mobile-friendly and browser-agnostic to expand your sales reach and connect with customers on any mobile device or browser.

Few Online Channels

Modern retail buyers are browsing and shopping for goods 24/7 with ecommerce options. They no longer need to visit a brick-and-mortar store to learn about products or complete a purchase. Younger customers may only engage with a brand online, so you need to meet them where they want to be instead of relying on in-person shopping and sales agents. Base22 can enhance your digital experience by leveraging legacy systems and ERPs with a single intuitive interface.


Featured Work Examples

Store Management

Mobile application to ensure highest quality customer experience

Online Store

Creating a new revenue stream leveraging e-commerce capabilities

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