2020–2022
Voy x Todo: raising funds online for children with cerebral palsy when events could not happen
Instituto Nuevo Amanecer has cared for children and young people with cerebral palsy in Nuevo León for more than 40 years, funded in part by in-person events. When the pandemic stopped them in 2020, we built Voy x Todo with INA, pro bono: a brand and an online store where people donate for a chance at an experience, bid in auctions or buy pieces made with INA’s children and young people. In 2026 it still runs on the store we built.
- Pro bono
- brand, store and raffle app for a cerebral palsy non-profit
- 3
- ways to give: experience raffles, auctions and a store
- 2026
- still live on the store we built in 2020
- Client
- Instituto Nuevo Amanecer (Voy x Todo)
- Scope
- Branding · UX/UI design · E-commerce · Custom raffle app · Analytics
- Platform
- Shopify
- Partnership
- 2020–2022
Challenge
Instituto Nuevo Amanecer (INA) is a non-profit in San Pedro Garza García, Nuevo León, Mexico. It provides medical care, special education and human development programs to children and young people with cerebral palsy, and works with their families.
In 2020 the COVID-19 pandemic restricted the in-person events that help fund that work. INA needed a way to raise funds online, one its own team could run and that would keep working with or without events.
Approach
A brand to give behind
We started with the brand for INA’s fundraising initiative, Voy x Todo, from its printed materials to its digital presence, and a web prototype INA validated before we built it.
Three ways to give, in one store
We built the store on Shopify around three ways to give: donate for a chance to win an experience, from sports and entertainment to travel; bid in auctions for artwork and autographed items; or buy pieces created with INA’s children and young people.
A raffle app of our own
For the experiences we built our own app, outside Shopify: every donation gets its raffle numbers, and the donor receives them by email.
Handed to INA’s team
We trained INA’s team to run the store themselves, monitored the platform after launch and reported on its performance through 2022.
Impact
Voy x Todo gave INA a way to raise funds that does not depend on a room full of people. Its supporters have won a private tour of Estadio BBVA with Rayados, a trip to Canada with Tim Hortons and a VIP experience with Club Tigres, each story published on the site.
Five years later, voyportodo.mx still runs on the store and theme we built, and INA was still adding to it in late 2025. We did the work pro bono, from August 2020 to February 2022, and the analytics through 2022.
