The trick with personalization is not to overuse it. When designing digital experiences, personalization becomes one of the promises you must keep for an exceptional user experience. Check out these best practices for personalization in portals and intranets.
Proper visual design is one of the most important components of a website. Closely related to, and aligning with user experience, visual design is the key to developing aesthetically appealing websites. Why build an unattractive site that users shy away from when a good design can create a memorable and lasting impression for a site visitor.