Creating a Digital Experience With Website Design: Marketing a Website
Your business website is often the first place where potential customers interact with your company. The website makes a big first impression on the visitor, so you have to deliver a positive user experience. Effective communication, information that is easy to find, and a user-friendly experience are all required.
Keep in mind that delivering a digital experience is key component of your overall marketing strategy, and your website should align with the look, feel, and mission of your other printed and digital marketing materials.
Important Elements for Designing a Website
Website developers have to focus on several elements when designing a website. These elements include a great user experience, consistent branding, accessibility, responsiveness, and fonts (typography). These website design elements fit into your bigger marketing strategy, which may include search engine optimization, pay-per-click ads, conversion rate optimization, content planning, and user-friendly landing pages.
The user experience portion of your marketing plan includes everything a visitor interacts with, from the landing page to a digital cart and transaction. A good user experience requires a lot of expertise in web development. To deliver an excellent user experience, make sure your website is shaped around your user’s needs, with fast page loading time, enough contrast between background and text color, a font that is easy to read, images that reflect your brand, and intuitive navigation.
Consistent branding means creating a digital experience that follows the same branding guidelines as your printed materials. Colors, logo, spacing, and layouts should also be consistent. The website should be responsive to mobile devices, and it should be accessible for screen readers and people with low vision or colorblindness.
How These Elements Impact Marketing
Your company’s website acts as the hub for your entire brand identity. Every digital touchpoint is a reflection of your brand. When done right, a digital experience will increase your company’s earning potential. A fast loading speed of two seconds or less encourages visitors to stay and explore. This increases the chance of the visitor converting into a paying customer.
Appealing visual design makes visitors want to explore the different pages of your site. The longer a person spends on your site, the more invested they feel. This builds loyalty and inspires them to do business with you. The person remembers the good experience they had and will be likely to return in the future.
A good web design brings together all the elements in your marketing plan. User expectations frequently change, and you will need to stay on top of the latest in user experience trends, technology that enhances responsiveness, and features that consumers want.
The Base22 team can help you navigate the ins and outs of web design and create a digital experience that will draw in new customers and keep them engaged with your business. Contact us today to get started.