B2B Growth Made Easy

While every business has challenges, companies that have B2B processes like manufacturing, insurance, logistics and transportation companies get an additional bundle of challenges to deal with. Particularly when the business has both client-facing and business-facing sides – the client-facing end tends to get most of the time and attention as far as new technologies and CX adjustments.

With complex business models, Commerce capabilities and B2B business software are just a fraction of the buying experience. Here are some of the challenges we focus on with our B2B digital solutions:

Long, Bureaucratic Business Processes & Complex B2B Buyer Journey

Your paper-based processes were likely the only option when they were developed, but today, users expect faster and simpler methods that make use of modern technology. For example, paper-based authorization processes can take much longer than with digital counterparts (such as a tailored B2B software or B2B Sales App), and the process may require a steep learning curve to understand which paper documents to use when and where and how each must be submitted. Where on the opposite side, informed digital processes remove those burdens from the user. Streamlining your Commerce, procurement and purchasing processes with a B2B Platform, a B2B Sales Portal, or a B2B Sales App makes your buyers happier working with you and helps give you an edge over the competition. A well-designed B2B buyer journey is key to growth. 

Heavy Dependencies on Legacy Systems & Siloed Business Technology 

When a company invested vast amounts in back-office systems, they understandably want to maximize the use of those technologies. Companies also have legacy systems that must exist in the short term, but they may be an obstacle to scalability or growth.  Plus, those applications don’t provide a good CX for either employee or end-user, which makes both B2B buyers and employees jump through more hoops to get where they’re going. A net negative for experience and efficiency. Integrate your ERP, PIM, CRM, or B2B software into a single customer experience driven by a Digital Experience Platform that considers your buyer’s needs to ensure success and satisfaction.

Technical & Business Complexity

The more complex your business is, the more complex its solutions need to be by default – but only in the background. The user should not have to deal with that same level of complexity. In fact, giving the appearance of simplicity while completing an intricate dance in the background is part of what makes defining a solution critical. And what makes tailored solutions so important. ERP systems or just an e-commerce platform typically don’t readily integrate content and other information to make a complete buyer experience tailored to their needs. You need a solution that integrates content, processes, and Commerce into a user journey that supports your buyer’s needs without technical complexity. Considering your business model, your existing ecosystem and legacy applications, and your buyers’ needs is critical to building a truly enhanced customer or B2B buyer experience.

Unengaging Experiences for Wholesale and B2B Buyers 

Like the younger generations, B2B buyers have increasing expectations about their digital experiences when engaging with business procurement processes. Today, modern users are accustomed to shopping online and demand a seamless digital experience, whether interacting with a B2C or B2B company. For example, a wholesale buyer may want to receive personalized product recommendations for their company based on similar recent purchases. Similarly, a B2B buyer may have a need to make an order while away from their desk, using a B2B sales app. The B2B buyer journey may be different from B2C, but many modern features can be implemented if tailored right to the business model. Companies must invest in designing and building digital experiences that are as modern as B2C experiences, offering ease and convenience, personalized product recommendations, and self-service options for buyers.