The most exciting thing about my job is being able to work with a variety of companies around the world. I’ve worked in the automotive industry, in the logistics business, with pharmaceutical companies, and with oil companies. And the one thing they all have in common is information overload.
These strategies come from work we have done at companies like KFC, UPS, PepsiCo and many others. They work for health care, energy, industrial manufacturing...anyone trying to use the web to communicate.
A lot of portals (and other websites) fail to live up to there full potential. Some completely fail to survive after the initial loss of focus that happens when the project ends and the site or portal goes live. At Base22, we focus on making portals that are alive and successful long after their first birthday. That means thinking not just about what works - but also what doesn't and why. Here are ten reasons portals fail.
Obviously, it starts with bad content.
Admit it. You can’t find a thing on your company intranet. The search sucks. The navigation sucks. Anything you can find, you don’t trust. It is all out of date, incomplete, wrong, or worst of all — you’re not sure. The only way to communicate is by email. When you have a question, you ask somebody. When you tell people you are going to post a file to the intranet they laugh at you. “Why not just bury it your backyard?” they ask.
Building a good website is hard. It takes planning, it takes skill and talent, and most of all, it takes content. Ideally, that content would tell a compelling and useful story of who you are, what you do, and how to work with you. In a perfect world, as soon as you published that content all of your potential customers would instantly read it and the phone would start ringing. Unfortunately, it doesn’t always work that way.