June 18, 2018

A Blueprint for Finding the Value in Information

Over the last 15 years, we have devised a blueprint that streamlines the organization of huge amounts of information for large organizations. Our Sr. Information Architect Ben Shoemate explains this methodology and how it can benefit your digital transformation.
May 28, 2018

8 Tips and Tools for Developing a World Class Content Marketing Strategy

Content is the reason websites and portals exist. Content is king! Here are 8 tips and tools for developing a world class content marketing strategy.
March 20, 2018

10 Reasons Portals Fail

At Base22, we focus on making portals and digital platforms that are alive and successful long after their first birthday. That means thinking not just about what works – but also what doesn’t and why. Here are ten reasons portals fail, by Ben Shoemate.
August 22, 2017

Best Practices for Personalization in Portals and Intranets

The trick with personalization is not to overuse it. When designing digital experiences, personalization becomes one of the promises you must keep for an exceptional user experience. Check out these best practices for personalization in portals and intranets.
July 13, 2017

Why Your Intranet Sucks (and how to fix it)

Admit it. You can’t find a thing on your company intranet. The search sucks. The navigation sucks. Anything you can find, you don’t trust. It is all out of date, incomplete, wrong, or worst of all — you’re not sure. The only way to communicate is by email. When you have a question, you ask somebody. When you tell people you are going to post a file to the intranet they laugh at you. “Why not just bury it your backyard?” they ask.
April 28, 2017

How to Improve Your Website with a Blog

Building a good website is hard. It takes planning, it takes skill and talent, and most of all, it takes content. Ideally, that content would tell a compelling and useful story of who you are, what you do, and how to work with you. In a perfect world, as soon as you published that content all of your potential customers would instantly read it and the phone would start ringing. Unfortunately, it doesn’t always work that way.