Your business website is often the first place where potential customers interact with your company. The website makes a big first impression on the visitor, so you have to deliver a positive user experience. Effective communication, information that is easy to find and a user-friendly experience are all required.
Web design includes a lot of elements, and all of them need to be included. Keep in mind that website design is part of your overall marketing strategy, and your site should align with the look, feel and mission of your other printed and digital marketing materials.
Website developers have to focus on several elements when designing a website. These elements include a great user experience, consistent branding, accessibility, responsiveness and fonts. These website design elements fit into your bigger marketing strategy, which may include search engine optimization, pay-per-click ads, conversion rate optimization, content planning and a user-friendly landing page.
The user experience portion of your marketing plan includes everything a visitor interacts with, from the landing page to a digital cart and transaction. A good user experience requires a lot of expertise in web development. To deliver an excellent user experience, make sure the site has a fast page loading time, enough contrast between background and text color, a font that is easy to read, images that are not distracting and intuitive navigation.
Consistent branding means using the same logo and ensuring that its resolution works on different screen sizes. Colors should also be consistent. The site should be responsive to mobile devices, and it should be accessible for screen readers and people with low vision or colorblindness.
Your company's website acts as the hub for your entire brand identity. The user interface has to be fully functional, and the back-end design must provide a smooth experience. When these elements are optimized, they increase your company's earning potential. A fast loading speed of two seconds or less encourages visitors to stay and explore. This increases the chance of the visitor converting into a paying customer.
Appealing visual design makes visitors want to explore the different pages of your site. The longer a person spends on your site, the more invested they feel. This builds loyalty and inspires them to do business with you. The person remembers the good experience they had and will be likely to return in the future.
A good web design brings together all the elements in your marketing plan. User expectations frequently change, and you will need to stay on top of the latest in user experience trends, technology that enhances responsiveness and features that consumers want. Figuring all of this out on your own can be confusing and time-consuming.
Our team at Base22 can help you navigate the ins and outs of web design and create an online experience that will draw in new customers and keep them engaged with your business. Contact us today to get started.
Contact us today to see how we can help your company.
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