strategy

A Blueprint for Finding the Value in Information

A Blueprint for Finding the Value in Information

Over the last 15 years, we have devised a blueprint that streamlines the organization of huge amounts of information for large organizations. Our Sr. Information Architect Ben Shoemate explains this methodology and how it can benefit your digital transformation.

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475 316 Ben Shoemate
The Impact of Technology on Business Performance

The Impact of Technology on Business Performance

Technology can impact every point along the value chain by focusing on revenue and cost elements. Here’s our Joe Kristy on the impact of technology on business performance and of Digital Transformation in general.

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475 316 Joe Kristy
Modernization with Base22

Modernization with Base22

Modernization is “the act of embracing the characteristics of present and recent time; being contemporary”. Contemporary enterprises need to adapt to becoming a responsive enterprise that evolves from being on the web to being part of it.

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475 316 Joe Kristy
8 Tips and Tools for Developing a World Class Content Marketing Strategy

8 Tips and Tools for Developing a World Class Content Marketing Strategy

Content is the reason websites and portals exist. Content is king! Here are 8 tips and tools for developing a world class content marketing strategy.

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475 316 Ben Shoemate
10 Reasons Portals Fail

10 Reasons Portals Fail

At Base22, we focus on making portals and digital platforms that are alive and successful long after their first birthday. That means thinking not just about what works – but also what doesn’t and why. Here are ten reasons portals fail, by Ben Shoemate.

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475 316 Ben Shoemate
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