May 28, 2018

8 Tips and Tools for Developing a World Class Content Marketing Strategy

These strategies come from work we have done at companies like KFC, UPS, PepsiCo and many others. They work for health care, energy, industrial manufacturing...anyone trying to use the web to communicate.
March 20, 2018

10 Reasons Portals Fail

A lot of portals (and other websites) fail to live up to there full potential. Some completely fail to survive after the initial loss of focus that happens when the project ends and the site or portal goes live. At Base22, we focus on making portals that are alive and successful long after their first birthday. That means thinking not just about what works - but also what doesn't and why. Here are ten reasons portals fail. Obviously, it starts with bad content.