July 29, 2019

Web it up: Basic Principles for Efficient Web Content

Whether you aim to position your products, communicate a message, or inform an audience, developing efficient and effective web content is a key strategy to accomplishing your goals.
January 8, 2019

Getting familiar with Liferay

In this second part on Liferay as a content management system, I will give a short overview of the sections that are important to us as content authors. I will review the different parts that make up the Liferay UI once you are logged in, with a focus on the main side menu on the left side of the screen as well as the simulation tool that allows us to review our content on multiple simulated devices.
January 3, 2019

Content Management Concepts

In this post I will go over the basic concepts of a content management system, the differences between content, documents, media, portlets, pages, layouts and templates. These are not specific to any one content management system, but lay a good foundation of knowledge for the following more Liferay specific articles.
July 25, 2018

Web Content Management

In this third part on the Liferay content management system, we will look at the main content creation and editing tools.
May 28, 2018

8 Tips and Tools for Developing a World Class Content Marketing Strategy

These strategies come from work we have done at companies like KFC, UPS, PepsiCo and many others. They work for health care, energy, industrial manufacturing...anyone trying to use the web to communicate.
March 20, 2018

10 Reasons Portals Fail

A lot of portals (and other websites) fail to live up to there full potential. Some completely fail to survive after the initial loss of focus that happens when the project ends and the site or portal goes live. At Base22, we focus on making portals that are alive and successful long after their first birthday. That means thinking not just about what works - but also what doesn't and why. Here are ten reasons portals fail. Obviously, it starts with bad content.