The trick with personalization is not to overuse it. When designing digital experiences, personalization becomes one of the promises you must keep for an exceptional user experience. Check out these best practices for personalization in portals and intranets.
Admit it. You can’t find a thing on your company intranet. The search sucks. The navigation sucks. Anything you can find, you don’t trust. It is all out of date, incomplete, wrong, or worst of all — you’re not sure. The only way to communicate is by email. When you have a question, you ask somebody. When you tell people you are going to post a file to the intranet they laugh at you. “Why not just bury it your backyard?” they ask.
Picking a website structure for your next development is extremely important. A lot of questions are going to come up, and a lot might fall through the cracks. Partnering with an experienced firm to work on design, development, and strategy can remove the pain of taking on the next important project.
In mid-November of last year IBM released a new Software as a Service (SaaS) content management offering known as IBM Watson Content Hub. Base22 participates in a design partner program with IBM, and as a part of that, we have had the opportunity to review plans and provide feedback to the product team on various aspects of this offering since prior to the initial release. As a result, we have been closely tracking the evolution of the product and we believe that if you haven’t had an opportunity to check out this solution yet, it is definitely worth a look now.
Building a good website is hard. It takes planning, it takes skill and talent, and most of all, it takes content. Ideally, that content would tell a compelling and useful story of who you are, what you do, and how to work with you. In a perfect world, as soon as you published that content all of your potential customers would instantly read it and the phone would start ringing. Unfortunately, it doesn’t always work that way.