Improve User Experience to Drive Business Growth

In enterprise digital channels, user experience is a critical success factor for improving engagement, satisfaction, and more importantly, loyalty. Don't let your user experience to be in the way of leveraging the full potential of your enterprise digital channels.

Bad UX is a silent killer

In an enterprise channel, anything that stands between a user and its goals is an obstacle to achieving business growth. This is true for any business audience, such as customers, employees, partners, and distributors.

Some common issues of bad UX that can impact negatively the business by consuming your audiences' energy:

Having complex processes to make digital transactions, such as sales
Not having a clear call-to-action or journey on how to achieve a user goal, creating confusion
Not integrating enterprise applications and systems that are used in frequent tasks

How we can help your company

Expand your Reach

Ensure every member in your organization can navigate your channel effectively, from frontline workers to admin clerks. Deploy Mobile-First enterprise channels to expand your reach to smartphones and tablets.

Improve Productivity

Every user has a goal. Together with our expertise in Information Architecture, we can help you leverage your enterprise channels' content — from policies and procedures to images and videos — and increase findability of resources and productivity.

Drive Self-Service

Enable your business audiences to "do", not only to "know". We can help you to redesign your enterprise digital channels to drive self-service, such as purchasing, making orders, or fulfilling tasks, with little or no support from IT or HR.

Be User-Centric

Understand better your business audiences: what do they need to fulfill their goals? How can they be supported in their journey? Create digital experiences that are meaningful, have a positive impact, and enable growth.

Creating and onboarding CEMEX new digital presence

CEMEX came to Base22 with the need to improve employee experiences globally. We designed and developed the new CEMEX site using the Liferay DXP platform, which unified the look and feel across all 30+ countries. Around 500 pages were optimized for a responsive experience with scalable widgets like Map Modules, Concrete Calculators and cross-selling features. The engagement included content migration from Mexico, UK, Germany, Poland and Global Sites. Results showed the optimization of the content creation experience to all end users, reducing time and maintenance efforts. Review the case study here.

Base22 and DXPs:
Modern Technology Powered by Digital Consulting

A digital platform approach

Digital Experience Platforms are a solid technology foundation for businesses owning multiple channels, such as portals, mobile applications, and web applications. They help to both integrate existing systems and prepare you to deploy new assets. We help you in every step of the process and make it easy for all your company to get on board.

Cross-industry and transformation experts

Our 10+ years of experience in a variety of industries has nurtured our problem-solving abilities, allowing us to offer you the best solutions and technologies for digital transformation. Our projects use DXP technologies that are leaders in Gartner's Magic Quadrant of Digital Experience platforms, leveraging its functionalities to handle every business need.

Leverage your content with our expertise

Older platforms and legacy portals limit access to resources and libraries. We leverage this information for your benefit through Information Architecture and User Experience, building useful dashboards for decision-making, designing intuitive user flows with a focus on findability, and creating actionable content to drive your audiences.

About Base22

Base22 was founded over 10 years ago with the vision to help our clients adapt themselves to the high speed digital future. Our brand promise is quality, thought leadership, transparency, creative solutions, and delivering business value to clients.

We exist to build modern web solutions for our clients - to delight them with better-than-expected design, communication, and craftsmanship; to provide them contemporary tools and technology; and to provide them with better strategies and better processes for business in the digital age.

Base22 has consistently grown revenues year over year by focusing on meeting and exceeding client expectations, working with global brands like Pepsico, Cemex, UPS, Nissan, and WPS Health Solutions. Our digital projects have been recognized by organizations such as NASCIO, Ragan, IABC, Marcom, and HBR/McKinsey.