Most modern businesses use software to process and store information, foster communication among employees, satisfy regulatory compliance mandates, accept payments, and many other functions. In other words, businesses use computer programs for everything!

Digital experience platforms (DXP) are tools commonly utilized by organizations, businesses, and other entities to handle customer journeys and the way they experience the consumer process.

These platforms are more inclusive than business-use software like customer relationship management (CRM) programs or content management systems (CMS). CRM software helps employees interact with customers by storing notes about individual customers, assigning duties to employees in real-time, providing suggestions to customer service representatives, and tracking communications with customers. Content management systems store content like articles or videos, provide widgets that make content creation less time-consuming and allow users to share content in their websites seamlessly.

Although these tools are powerful and used by countless entities around the world, their capabilities are limited. DXPs give businesses and organizations more tools and bring with them a greater range of capabilities. Most importantly, they help create meaningful customer experiences. Digital experience platforms and customer portals are quickly becoming more popular because today’s consumers place immense value on experiences and sharing in them — whether in person, on social media, via mobile apps, or elsewhere online