Case Study

Cemex: A World-Class Platform
for Global Business

CEMEX is a global building materials company that provides high-quality products and reliable service to customers and communities throughout the Americas, Europe, Africa, the Middle East, and Asia. They produce, distribute, and sell cement, ready-mix concrete, aggregates, and related building materials in more than 50 countries, and CEMEX maintains trade relationships in approximately 102 nations.

As part of their long-term business engagement, in 2018 Base22 developed and migrated to Liferay DXP three public websites of CEMEX’s business units: United Kingdom (, Poland ( and Germany ( 

These individual projects required a unique approach: a combination of standard guidelines and components that would be employed in the digital experience platform by all the European projects (such as UX/UI design, modules, and DXP functionalities), with bespoke interventions for SEO, Information Architecture and development, tailored to the business needs of each country/project. 

Innovative Features

  • Content audits and SEO implementation as part of the content migration, including enhancement of URLs and redirection efforts 
  • On-site Information Architecture workshops with UK, Germany, and Poland stakeholders 
  • Development of REST services, a map module, and a performance solution for API calls
  • Development in Liferay DXP of a concrete calculator application previously build in the previous CMS (open to the public), in both simple and advanced modalities 
  • Creation of training material, videos, and custom resources for an international audience to ensure change management 

Featured Work Examples

Store Management

Mobile application to ensure highest quality customer experience

Franchisee Portal
Taco Bell

Improving reach and engagement with franchisee staff through a modern solution

Two horse close up isolated on black background
American Quarter Horse Association

New digital experiences for new and current members, and sponsors

Start Typing