Transform B2B Commerce With a Digital Experience Platform
Pure play digital commerce platforms have traditionally lacked the robust site building, personalization, and authenticated experiences needed to do digital commerce well across the entire customer journey. To stay competitive, companies need to move beyond thinking about digital commerce in a silo and address it in the context of the full customer journey with a comprehensive Digital Experience Platform.
Download this booklet to understand:
- Why Portal and Commerce Capabilities Are Critical for the B2B CX
- How Digital Experience Platforms Support the B2B Customer Journey
- The Three Different “Categories” of DXPs