August 29, 2019
Content Strategy for B2B

Why Having a Content Strategy Matters — Especially for B2B

Should B2B companies do social media? If so, how? Our Isabel Villarreal reviewed in this article the key points around building a content strategy for companies with a complex offering or intricate business models.
August 12, 2019

Digital Transformation: A Moon Landing for the Young and Committed?

80% of enterprises thriving through digital transformation are “younger” companies, according to an article by Forbes.
August 2, 2019
Illustration for the Perils of Starting from Scratch

The Perils of Starting from Scratch

Building a software, CMS, or platform “from scratch” can be a perilous adventure! Check out these considerations and misconceptions before starting from coding scratch.