Web Strategy & Roadmap
Imagine being able to find, trust, and instantly use any information available from your organization. That's the dream of every employee, customer, partner, or investor. Often there is no need to create anything new - we just need to collect and organize the information that you already have. Then you can channel your energy in more productive ways.
Developing a web strategy requires first accepting the fact that the web is important. No matter what industry you are in, as long as there is a need for information, the web and its peripheral digital technologies will remain critically important parts of successful organizations. Therefore a web strategy is effectively an information strategy. It answers the question "how the web will be used by your organization to focus time and energy on delivering value?"
Components of a web strategy
When Base22 creates a web strategy for a client, we focus on making every part of our deliverable something our client can use. We strive to make sure that even our analysis adds value regardless of whether or not you implement the full strategy.
Current State Analysis
How is the web currently used at your organization? What is working, what is not? What are the strengths, weaknesses, opportunities and threats? We access the current state by performing the following activities, many of which we have specialized tools and accelerators to get them done quickly and efficiently. If you have already done some of these, we can save time and focus on just validating the results and moving on to developing a vision and recommendations.
- Context mapping of business forces
- Content and service Inventory
- Site, search, and metric analysis
- User satisfaction surveys and interviews
- Usability Heuristic Review
- Technology and security audit
- Competitive analysis
- Process flow mapping
Depending on the type, size and complexity of your organization and the sophistication of your current web ecosystem, Base22 may assign designers and solution architects with experience in your specific technology stack to develop a Health Report. This document shows the areas where greatest opportunities or risk exist. All of this analysis and understanding is critical to the next step - developing a vision.
Developing a Vision
In short or long term, one thing is true - if you do not know where you are going, any direction will do. Much of the wasted effort, missed opportunities, and frustration in an organization can be explained as simply a symptom of a lack of vision. Even in those organizations where a strong leadership team has made business objectives crystal clear, it is not always clear what the web user experience, information architecture, or implementation strategy needs to "look like" to accomplish those goals.