Base22 – Enterprise Web Evolution

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2011 Annual Newsletter

January 13, 2012

News

Base22′s 2011 Annual Newsletter just came out. In this issue we talked about:

  • The Year in Review,
  • Our Clients,
  • Avery Dennison, CEMEX and UPS Project Highlights,
  • New Team Members,
  • Our Partners, and
  • Looking Ahead to 2012

You can read the newsletter here.

Please join us in Orlando for Lotusphere 2012, January 15 through January 19.

Our client, CEMEX, will be a featured presenter at Connect 2012. At the end of October, CEMEX launched their new global employee portal featuring a seamless integration of IBM Websphere Portal and IBM Connections.

If you are not planning on attending Connect 2012, please visit us in the exhibit hall at booth 632 and we will show you the CEMEX solution.

Creating a powerful and seamless user experience using IBM strategic software remains our core competency and Base22 Partners, Cody Burleson, Rafael Trujillo, Ben Shoemate and Mike Minardi are looking forward to seeing old friends and meeting new ones at this year’s conference.


Paulina Galindo joined Base22 on October 31st. She has over seven years of experience in the technology industry with a strong background in graphic design, web design, web development, software development, database administration, database development and user interface design. Paulina is an innovative thinker with a great attention to detail. She loves building creative designs for clients and she is already working with Base22 clients in Atlanta, GA and Irvine, CA. Paulina earned her undergraduate degree in computer science and her graduate degree in information technology administration at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM).

Goodbye, Steve

October 6, 2011

News

We’re fortunate to work in an industry that had a Steve Jobs.

Every day at Base22 we use the beautifully simple tools created by him and his team. When we do it we’re reminded of what deep focus and creativity can achieve, and we’re accepting the responsibility of living up to that high standard.

Steve Jobs left a large legacy, but if he had lived longer he would have found much work to do. His work is now our work.

His achievements speak for him, but do yourself a favor and, if you haven’t yet, listen to Steve Job’s speech to the Standford University graduating class of 2005. It’s not a long address, but a personal and inspiring one.

Automatic LogpAs Base22 continues to grow we are expanding our strategic partnerships and we are pleased to announce a new alliance with Automatic. Automatic is a progressive digital company focused on strategy and creative design for rich and experiential websites, which is a perfect complimentary fit to the services offered by Base22.

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Base22 has developed a methodology and completed several industry reports on the use of Social Media. These industry reports are available for the following: Automotive, Pharmaceutical, Grocery Retail, Consulting, and Canadian Audit.

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The client stories that follow highlight the Base22 Work / Life Design Model, a set of proven design patterns that effectively organizes and delivers web content and services via an employee portal.

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For over ten years, we’ve been evolving our Work / Life design model – a proven approach for organizing information in an employee portal. Our framework takes advantage of platform capabilities for access control, personalization, and content management. It organizes information dynamically and based on the way users actually think and work – not just the way the business itself is organized.

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Base22′s Second Quarterly Newsletter just came out. In this issue we talked about:

Heart & Stroke FoundationMore people are impacted by heart disease and stroke than any other health issue. Edward Wong, who co-founded Base22 Canada has seen it impact his family and friends. Recently he lost his mother and brother-in-law due to heart disease and stroke.

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