First step to a social media campaign is awareness. The Base22 Social Media Profile will provide your organization with a current state assessment of your social media presence and usage on four of the most popular sites.
Key Activities
- Social Media Profile Analysis
- Twitter, Facebook, YouTube, LinkedIn
- Other social media sites (optional)
- Current use statistics for Twitter
- Twitter statistics: Klout score, reach, impression, amplification, network influence, rating
- Other statistics can be discussed and may be subject to additional costs and time depending on type and level of effort required
- Categorization of your organization based on the following maturity levels: Aware, Engaged, or Leading
- Identification of opportunities for social media
Dependencies
- Executive sponsorship
- Social business lead
Work Products
- Current use on Twitter, Facebook, YouTube, LinkedIn
- Current use Twitter statistics
- Organization social media maturity rating
- Social media opportunities
Deliverables
- Social Media Profile report
- Meeting with stakeholders to review report
Estimated Duration
- ~ One week
Client Resources
Team lead usually Director/Manager Marketing
Other business and technical resources where required
Base22 Resources
- Social Media Consultant
