This project will focus on the utilization and optimization of readily available social media tools for business operations of one brand, product, or campaign.
Key Activities
- Social Media Profile Analysis
- Social Media Strategy
- Benchmark Analytics
- Customer Sentiment Review
- Social Media preparation and mobilization
- Social Media Governance
- Business Case for Social Business
- Project Management
- Social Media Implementation
- Social Media Transformation (optional)
- Change Management (optional)
- Social Media integration to enterprise website and mobile applications (optional)
- Social Media Outsourcing (optional)
Dependencies
- Executive sponsorship
- Social Media lead
Work Products for Campaign
- Social Media Profile
- Social Media Strategy
- Benchmark Analytics Report
- Customer Sentiment Report
- Social Media Governance & Business Case
- Project Management Reports
Deliverable
- Social Media campaign for one brand, product, or specific marketing initiative
Estimated Duration
- 10 to 12 weeks
Client Resources
- Executive sponsor usually VP Marketing
- Team lead usually Director/Manager Marketing
- Other business and technical resources where required
Base22 Resources
- Social Media SME
- Business Consultant
- Technical Resource(s)
