Web Content management is the process of authoring, organizing, tagging, securing, approving, formatting, archiving, and presenting content for delivery via the web. The word “web” in the title is important. “Web Content Management” is different than Content Management and this is a mistake many organizations make when evaluating their content management needs. Systems that excel at authoring and organizing content are often very limited when it comes to getting that content out and presented as a website. The word Enterprise is also important. Systems that work very well for one person become unusable when they must be shared by hundreds of people in many different roles and departments across an organization.  The content itself could be structured data or unstructured text, images, audio, video, interactive applications or media. Once content is finally online, users must be able to discover it by search, navigation, alerts, personalization and depending on the site may need additional functionality to support sharing, discussing, saving, printing, tagging, rating, and a whole range of other activities that may, in many cases result in additional content creation. All of this user interaction must be tracked and measured and the metrics themselves must be collected, stored, and presented back to authors where the cycle continues.
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An enterprise web strategy coordinates all ongoing and planned web related activities of an organization. The purpose is to provide visibility and accountability of web projects, look for synergies, avoid conflicts and present a more consistent and appropriate web user experience to customers, partners and employees. A comprehensive web strategy is critical for managing and improving the information flow, IT culture, and user experience at a large organization (actually you don’t need to be THAT large to need a good strategy – we have helped organization’s with as few as 200 employees get a better command of their web strategy).
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